- CLIENT: BMW
- AGENCY: INTERONE & ARTIFICIAL ROME
An adventure about speed and passion: The first BMW online racing game "Pursuit Across Europe" covers thousands of kilometers from Lisbon to Prague, via Paris and Berlin. Driving the BMW 1 Series, BMW Z4 M Coupé and BMW X5 players face various challenges in 15 missions. Dealing with different tracks and opponents they can earn credits to optimize their vehicles. Views from the 3D engine are blended smoothly with pre-rendered video sequences that present story elements and special events. A multiplayer mode allows for challenging friends.
Our contribution: concept, design document, story, definition of upgrades, credits to earn, prices for upgrades, level of difficulty and balancing of basic parameters (e.g. weather and road conditions, track design, obstacles, opponents).